Shuyi Ng, Founder

Founded on a passion for watchmaking and a deep appreciation for traditional craftsmanship, Yi Leather has been handcrafting bespoke watch straps in Singapore for over a decade. Each strap is carefully made by hand, reflecting a commitment to individuality, personal expression and the belief that the right strap can transform the character of a watch.

At the heart of the brand is the conviction that bespoke craftsmanship should be accessible. By combining quality materials, thoughtful design and meticulous handwork, Yi Leather creates custom straps that offer a personalised experience without the exclusivity often associated with bespoke goods.

What began as a direct-to-consumer venture has since grown to include collaborations with Singaporean watch brands, including Feynman Timekeepers. The brand also offers highly customisable hand-painted straps created in partnership with local artist Aries Liew, bringing an additional layer of artistry and personalisation to each piece.

Today, Yi Leather continues to celebrate the beauty of handmade craftsmanship through straps designed to tell a story. Each creation is thoughtfully crafted to complement its wearer and timepiece, transforming a functional accessory into a unique expression of personal style.