Johnny Deng, Founder

ATOWAK was established in 2010 as a watch manufacturer helping microbrands make mechanical watches. After 10 years of watch design and development experience in the mechanical watch industry, ATOWAK experienced a flexible chain of watch developments, movements, cases, straps, dials, hands, and different adornments, and accumulated enough technical support to create unique timepieces.

With years of technological innovation and breakthroughs, ATOWAK launched their first 4-arm wandering hour timepiece: the ETTORE series in 2020 and gained high attention from watch lovers all over the world. The ETTORE series allows users to enjoy the technology and design that was once only available on expensive luxury mechanical watches at an affordable price. 

They are focusing on expertly merging original ideas and fascinating methods of time display, and are obsessed with fine machinery, in which hundreds of delicate parts are interwoven and enmeshed together.

The brand also seeks to create unique structures in various ways, and to overcome different obstacles in the process of producing different complications.

The name ATOWAK was inspired by Caesar Cypher (a type of encryption. In this encryption), where each letter of the word is supplanted by another letter in a few situations down. The word "ATOWAK" is caesar cipher itself for the word "UNIQUE" when moved 6 letters.