Nousseïma Baraket, Founder

Founded in 2022 by Nousseïma Baraket, BUCI is an independent French watch brand creating Swiss Made mechanical timepieces inspired by the art of writing.

Each collection draws from a different form of written expression, bringing the language of writing into watchmaking.

From hand-drawn numerals created by a Parisian calligrapher to hand shapes, dial textures and BUCI's signature book-shaped presentation box, every detail reflects the brand's dialogue between writing and horology.

Following a successful Kickstarter launch in 2022 and collaborations with seconde/seconde/ and Revolution Watch, BUCI returns with NOUVELLE, a unisex numbered limited edition.

Available to pre-order on Kickstarter throughout the show, the collection offers one of the last opportunities to join the campaign.

Spring Sprang Sprung also marks BUCI's first appearance in Singapore, where Nousseïma looks forward to meeting collectors and introducing the brand to the region.