BENRUS watches are made for the bold — for those who take risks, break boundaries, and redefine what’s possible. We stand with the dreamers, the doers, and the brave — since 1921.

Founded in New York City by three visionary Romanian-born brothers — Benjamin, Oscar, and Ralph Lazrus — BENRUS was born from their pursuit of the American dream. The name itself blends Benjamin’s first name with their family surname.

Fusing American ingenuity with Swiss expertise, BENRUS became a cornerstone of U.S. watchmaking from the 1930s to the 1960s. Today, the brand is proudly established in both the United States and La Chaux-de-Fonds, Switzerland — the heart of traditional Swiss watchmaking.

Now, over a century later, BENRUS returns — reviving its most iconic tool watches for a new generation of pioneers.