Wilfried Buiron (left), Robin Tallendier (right), founders

Translating directly to “culture workshop”, Atelier Wen combines the French word atelier with the Chinese word wén (文), meaning culture. The brand was founded by French Sinophiles Wilfried Buiron and Robin Tallendier, whose shared passion for Chinese culture, watchmaking and innovation inspired the creation of a distinctly modern Chinese watch brand.

Driven by a mission to celebrate and elevate global perceptions of Chinese culture and craftsmanship, Atelier Wen collaborates with some of China's most accomplished artisans, artists, designers and watchmakers. Through these partnerships, the brand seeks to showcase the depth of contemporary Chinese creativity while redefining expectations of what a Chinese watchmaker can achieve on the international stage.

At the heart of Atelier Wen's philosophy is a commitment to preserving and revitalising traditional Chinese crafts. By integrating these often-overlooked artistic disciplines into contemporary watchmaking, the brand creates timepieces that honour cultural heritage while inspiring a new generation of Chinese artistry. The result is a collection of watches that are both technically accomplished and deeply rooted in cultural storytelling.