Being an avid (but lazy) watch collector with many mechanical watches, I would often look down at my wrist and find the incorrect time, and date.I found myself searching for the simplicity of a "grab and go" watch that I could take anywhere without having to worry about frequent winding or setting - but I couldn't find the right quartz watch.

Born out of a passion project to design the perfect everyday quartz watch, our goal is simple: to create watches that celebrate the reliability, simplicity, and accuracy of quartz.