"That (and other things) inspired me to design. At first I was designing logos and furniture for other companies, but during the COVID era, I decided to design watches.

A watch, to me, is not just a tool nor just a fashion item, but a beautiful combination of both practicality and an artwork, which can represent a wearer more than just an accessory. That's why I felt the need to design something a bit different from a "traditional" watches. I do care and respect the traditions, but at the same time, coming from rather strict-to-tradition Japanese culture, I feel that uniqueness and individuality should be appreciated more. And for that a watch is a perfect item."

And so AndoAndoAndo was established in 2020. In order to design fun, interesting, quirky watches.