Founded in 2019, AWAKE is an independent watch brand driven by a mission to reveal the beauty of the world through the object that defines time. With this vision, the brand has launched a singular initiative to revive and reimagine ancestral Métiers d'Art and forgotten national treasures from across the globe. An inspiring and committed pursuit—one that expresses talent and passion—reflecting AWAKE’s unwavering dedication to excellence, creativity, and innovation. A tribute to deep time and enduring craftsmanship, aiming to offer ever more pleasure and emotion through a poetic and mindful interpretation of time—standing in stark contrast to the frantic pace of the modern world.