That’s when Zelos was born. Named after the Greek deity of zeal and passion, that aptly reflected the ethos of the brand. To create distinctive timepieces that each told a story, with unique materials and an inimitable design language. That always delivered a premium experience, and a lasting value far beyond the price tag. Today, Zelos continues the tradition of creating signature watches. Masterfully designed by Elshan in Singapore, and sold the world over. Since our founding, we’ve been celebrated by critics and watch enthusiasts alike for our original styles and remarkable value. Our commitment though stays the same – to keep innovating, and to always boldly redefine the conventions of watchmaking.