Oris remains one of the few independent companies in the Swiss watch industry and continues to forge its own path, striving for what it believes in — sustainable, high functioning, high quality watches that stand the test of time. The philosophy, ‘Go Your Own Way’, is an expression of that freedom as an encouragement to Oris’s independently minded patrons to follow their own path. It encapsulates the key values by which the brand functions: the Spirit of Independence, Craftsmanship and Quality.
Located in Hölstein since 1904, the brand trusts in their heritage, the spirit of Hölstein, to guide us into the future. Oris has evolved over generations to incorporate a variety of essential elements in a timeless manner.The focus is on mechanical watches, things of beauty, designed according to principles that have evolved over generations and will continue to do so in the future. Whenever one sees the Red Rotor, one can be sure it is inside a genuine Oris watch that is innovative, functional and designed to bring many years of excellent timekeeping and pleasure.As an independent company, the brand is free to innovate and explore useful functions and features for collectors.