WISE was founded in 2008 by a visionary with a deep passion for the artistry of watchmaking. Drawing inspiration from Thailand's rich cultural heritage and skilled craftsmanship, WISE became synonymous with Thailand's Best Kept Secret.

Our WISE watches are exclusively designed by talented Thai designers who infuse Thai creativity into every details. From the initial concept to the final assembly. Our workshop is located in Bangkok, the heart of Thailand where creativity meets technical mastery.

Every watch is meticulously hand-assembled by highly skilled watchmakers. This hands-on approach ensures that every WISE watch not only tells time but also embodies the artistry and passion that define our brand. This commitment has earned WISE a reputation for automatic watches among watch enthusiasts worldwide over the past 5 years.