WISE was founded in 2008 by a visionary with a deep passion for the artistry of watchmaking. Drawing inspiration from Thailand’s rich cultural heritage and skilled craftsmanship. WISE has become known as Thailand’s best-kept secret in the world of horology, a brand where timeless Thai creativity meets innovative watchmaking. Our WISE watches are exclusively designed by Thai designers who infuse Thai creativity into every detail, from the initial concept to the final assembly. Our workshop is located in Bangkok, Thailand, where craftsmanship and innovation come together. Every watch is meticulously hand-assembled by highly skilled watchmakers. This hands-on approach ensures that every WISE watch not only tells time but also embodies the artistry and passion that define our brand.