A father, unable to find a watch that resonates to pass down to his son, decided to create their own. His son's colourful and optimistic world and his passion for watches collide to form something truly UBIQ.

UBIQ is founded in 2023 by Drayson Phua, a Creative Director from Singapore.

Our name stems from the hope that our brand and products will grow to be UBIQuitous in consumers' consciousness.

Our watches fuse vintage inspiration with contemporary style and modern construction. Injected with funky fresh pops of colour, we aim to create products filled with personality.

We embrace optimism through our brand values of vibrancy, dynamism, and creativity. Optimism is inspirational, idealistic, and infectious, enabling us to overcome any challenge. From product development to delivery, it guides our decision-making process.

In a world dominated by all things digital, mechanical watches preserve our love for the analog as they offer us momentary respite to unplug and disconnect from technology.