A father, unable to find a watch that resonates to pass down to his son, decided to create their own.
His son's colourful and optimistic world and his passion for watches collide to form something truly UBIQ.
OUR MISSION
At UBIQ, we inject vibrancy into our creations through inspired use of colour and design, with the goal to radiate joy and optimism.
OUR VISION
We aim to transcend genres and seasonal phases by combining our unique sensibilities with vintage inspirations to create timepieces that defy boundaries.
ABOUT US
UBIQ is founded in 2023 by Drayson Phua, a Creative Director from Singapore. Our name stems from the hope that our brand and products will grow to be UBIQuitous in consumers' consciousness.
Our watches fuse vintage inspiration with contemporary style and modern construction. Injected with funky fresh pops of colour, we aim to create products filled with personality.
We embrace optimism through our brand values of vibrancy, dynamism, and creativity.
Optimism is inspirational, idealistic, and infectious, enabling us to overcome any challenge. From product development to delivery, it guides our decision-making process.
In a world dominated by all things digital, mechanical watches preserve our love for the analog as they offer us momentary respite to unplug and disconnect from technology.
OUR BRAND VALUES
VIBRANCY
Vibrance takes prominence in our brand and designs. Inspired by the colourful world of a child, we use vivid hues to embody personality and optimism.
DYNAMISM
We are not afraid to take chances and create something out of the ordinary. This is personified in our fluid brand system and unconventional designs.
CREATIVITY
Founded by a designer, creativity is part of our DNA. We integrate form with function, blending inventiveness and timekeeping into a harmonious whole.
OUR FOUNDER
Having owned several watches when I was younger, my passion for watches was re-ignited when I began searching for a well-made timepiece to wear and eventually pass down to my son. After checking out the usual suspects, most of them actually left me feeling cold. Their staid, albeit timeless designs were in my mind, a little boring.
As an experiment, I began sketching what I envisioned our watch could be. Inspired by my son's bright and colourful world, I reimagined that sense of vibrance and optimism through the lens of an ideal watch design and thus began the journey of bringing that vision to reality.
In this day and age where watches are no longer essentials, if they do not bring us a sense of joy, why bother wearing one?
-Drayson
