Seraph Lab is based in Singapore and promotes the idea that owning a watch should be part of joy, expression, or conversation—not just status, but also personality. The name Seraph is derived from Seraphim (Angel of the highest order), the logo is similar to the fortune knot which is rooted in many asian culture. Together, its inaugural watch model is the 神の靈感 (Kami no Ling Gan), a triple date moonphase automatic watch which means the concept of “divine inspiration” or spiritual creativity, positioning the brand as one that seeks to marry artistic concept with horology.